1. Research & Analysis

• Conducted competitive and domain analysis to benchmark against other wellness platforms and identify gaps in usability and accessibility.

• Created personas and empathy maps (e.g., caregivers, students, and older adults) to capture diverse user needs, especially for accessibility and inclusivity.

• Defined task flows (e.g., scheduling a consultation) to reduce friction and streamline complex navigation.

2. Information Architecture & Design System

• Reorganized the site structure into clear categories (Home, Services, Plan Your Visit, Careers, Contact).

• Built a modular grid system, replacing a cluttered hierarchical layout with flexible, scannable content blocks.

• Developed a brand identity with calming colors (dusty blue, warm beige, peach), readable typography, and consistent iconography to support trust and clarity.

3. Prototyping & Iteration

• Designed wireframes and mid-fidelity flows to refine navigation and test with peers.

• Built high-fidelity prototypes in Figma for five key screens:

  • Home: clear value proposition with strong CTA and simplified navigation.

  • Services: categorized offerings with icons and benefit-driven descriptions.

  • Plan Your Visit: step-by-step preparation with progress indicators.

  • Careers: simplified job listings with consistent visual hierarchy.

  • Contact: streamlined form, accessible labels, and integrated map.

• Applied design systems (visibility, consistency, error prevention, feedback) to ensure learnability and reduce user anxiety.